Unplugging Bill Gates


Annotations by Jerry Michalski, Mark Slouka, Denise Caruso, Steven Johnson, and Stefanie Syman.


SloukaThe Road Ahead

 A Revolution Begins

 "There will be a day, not far distant, when you will be able to conduct
 business, study, explore the world and its cultures, call up any great
 entertainment, make friends, attend neighborhood markets, and show pictures
 to distant relatives -- without leaving your desk or armchair.You won't leave
 your network connection behind at the office or in the classroom. It will
 be more than an object you carry or an appliance you purchase. It will be
Sloukayour passport into a new, mediated way of life..." (pg.4-5)

Slouka"The highway metaphor isn't quite right, though. The phrase suggests
 landscape and geography, a distance between points, and embodies the
 implication that you have to travel to get from one place to another. In
 fact, one of the most remarkable aspects of this new communications
 technology is that it will eliminate distance..." (pg. 5)

 "Let's say you're thinking about trying a new restaurant and want to see
 its menu, wine list, and specials of the day. Maybe you're wondering what
 your favorite food reviewer said about it. You may also want to know what
 sanitation score the health department gave the place. If you're leery of
Johnsonthe restaurant's neighborhood, perhaps you'll want to see a safety rating
 based on police reports. Still interested in going? You'll want
 reservations, a map, and driving instructions based on current traffic
Carusoconditions. Take the instructions in printed form or have them read to you
 -- and updated -- as you drive."

 Paths To The Highway

 "Key encryption allows more than just privacy. It can also assure the
 authenticity of a document because a private key can be used to encode a
 message that only the public key can decode..." (pg. 110)

 "...This extraordinary security will enable you to transact business with
 strangers or even people you distrust, because you'll be able to be sure
 that digital money is valid and signatures and documents are probably
 authentic." (pg. 111)

 The Content Revolution

Caruso"It will be possible for a software program to fabricate scenes that will
 look as real as anything created with a camera. Audiences watching Forrest
 Gump could recognize that the scenes with Presidents Kennedy, Johnson, and
 Nixon were fabricated. Everyone knew Tom Hanks hadn't really been there.
 It was a lot harder to spot the digital processing that removed Gary
 Sinise's two good legs for his role as an amputee...The ease with which
 PCs and photo-editing software already manipulate complex images will make
 it easy to counterfeit photographic documents or alter photographs
 undetectably. " (p. 129)

 Friction Free Capitalism

 "The information highway will extend the electronic marketplace and make it
Sloukathe ultimate go-between, the universal middleman. Often the only humans
 involved in a transaction will be the actual buyer and seller. All the
 goods for sale in the world will be available for you to examine, compare
 and, often customize....This will carry us into a new world of
 low-friction, low-overhead capitalism, in which market information will be
 plentiful and transaction costs low. It will be a shopper's heaven." (pg. 158)

Slouka"...We will have to find some way to force people to turn their volume down
 so the highway doesn't become an amplifier for libel or slander or an
 outlet for venting irritation."

 "...What we will most likely end up with is a series of categories, like
 the ratings given movies that will indicate whether shrill voices have been
 controlled and whether an "editor" has deleted messages he thought were out
 of line with the policies of the group involved." (pg. 162-63)

 Education: The Best Investment

 "There seems to be a universal commitment to having more computers in
 schools, but the rate at which they are being supplied varies from country
 to country...I believe most countries will decide to make increased
 investments in education and computer use in schools will catch up to
 its use in homes and businesses. Over time -- longer in less developed
Michalskicountries -- we are likely to see computers installed in every classroom
 in the world." (pg. 187)

 Critical Issues

 "In a world that is increasingly instrumented, we could reach the point
Sloukawhere cameras record most of what goes on in public...The prospect of so
 many cameras, always watching, might have distressed us fifty years ago, as
 it did George Orwell. But today they are unremarkable...I can easily
 imagine proposals that virtually every pole supporting a street light
 should also have one or more cameras." (pg. 269)

  (January 12, 1996)

Here's the latest from our reader response, courtesy of Christopher Locke:

"...The reason so many people are buying this book is simple: Gates is, shall we say, inordinately well off (to avoid the crudity of filthy stinking rich). Americans are not simply intrigued by wealth; they worship it... But the reason Gates is rich is that he seems to know something about making software work and selling the software he makes. Microsoft was not a shoe-in from the start. Love it or hate it, you have to give it credit for doing that better than most contenders in the field. Far better..."

What do you think about Gates' vision of the future? Are we headed for "friction free capitalism" or the suburbanization of the mind? Send in your own annotations on "The Road Ahead." Click on the Feedbag icon below and start posting!