Latto is a female American rapper. Miss Mulatto, as she’s called, came into the spotlight in 2016 after winning the inaugural season of Jermaine Dupri’s reality TV show “The Rap Game”.
In 2019, she went big with her hit single “Bitch from da Souf.” The song currently has over 104 million streams on Spotify. Other of her hit singles include. “Muwop”, and “Big Energy”, from her first and second studio albums respectively.
What Is Latto’s Net Worth
Much to people’s surprise, Latto has amassed a net worth of $2 million as estimated in January 2023. Latto may be new to the game and hasn’t made that much money but she’s good at what she does.
Latto’s net worth is primarily from rap. The worth may be nothing compared to the net worth of other female rappers like Glorilla, Est Gee and Milan Christopher, but she has been doing well so far considering the length of her stay in the industry.
As we go further in this article, we will be discussing Latto’s earnings, her journey to success, career and awards, endorsements, personal life, and assets, and frequently asked questions about the rap star.
Latto’s Net Worth Growth
Latto’s net worth has progressed over time with a significant increase in monthly earnings from streaming platforms. The predominant platform is YouTube.
Latto has 1,580,000 YouTube subscribers. She joined YouTube in 2008 and so far, she has gathered over 628,392,191 video views on youtube.
Her estimated earnings per 1000 views are. $ 1.21. With over 631,443,488 views so far, it is correct to say that Latto has made over $764,046 from YouTube earnings.
Between January and February 2023, her earnings are estimated at $24k. This is more than the estimated earnings for other years within the same month’s range.
So we can establish that Latto’s YouTube earnings are increasing and so is her net worth. At this speed, she could be hitting over $10 million in the next few years.
How Did Latto Get Rich?
Latto’s journey to success is an interesting one. She had started writing her rap songs even as a child. She started doing music at a young age but only came into the limelight in 2016 after she won the debut edition of “Rap Game”.
That gave her a big boost and even though she rejected the offer to join the So So Def Record deal, she went on to push through the industry as an independent artist until 2020.
She released a lot of hit songs that have earned her a lot of online streams and even 2 2023 Grammy awards nominations.
Also, Latto has a clothing line in Georgia. This has been a good boost to her net worth as well. As a celebrity with 9.9M followers on Instagram, Latto also has endorsement deals and influences for brands.
Biography
Alyssa Michelle Stephens, as is her real name, was born on December 22, 1998, in Columbus, Ohio to Shayne and Misti Stephens. She moved to Clayton County in Georgia with her parents when she was 2.
At 10, Latto was already writing her rap music and even participating in drag races. She attended Lovejoy High School where she was bullied because of her skin color.
Instead of being intimidated, she embraced her identity and chose to be called “Mulatto” and it even became her rap name. She later shortened it to Latto.
| Full Name: | Alyssa Michelle Stephens |
| Stage Name: | Latto |
| Birth Place: | Columbus, Ohio |
| Birthday: | December 22, 1998 |
| Zodiac Sign: | Capricorn |
| Age: | 24 years (25 by December) |
| Weight: | 65 Kg (143.5 lbs) |
| Height: | 5 ft 6 in (1.67 m) |
| Marital Status: | Single |
| Boyfriend: | Unknown |
| Parents Name: | Misti Pitts and Shayne Stephen |
| Children: | None |
| Siblings: | Brooklyn Nikole and Kay |
| College: | Lovejoy High School |
| Profession: | Rapper |
| Popular for: | Winning the first edition of the “Rap Game” reality show |
| Social Media Accounts: |
Career And Awards
Latto started doing rap when she was ten. Everything started making sense when she won the first edition of the “The Rap Game,” reality series.
She was known in the series as Miss Mulatto. After she won the competition, she was offered a recording contract with So So Def Records which she rejected due to the pay and opted to be an independent artist.
That same year, Latto released her first single “No More Talking.” She went on to collaborate with Lil Niqo on the single “Tough on the Internet.”
Latto also won the Youth Hip Hop/R&B Award at the Georgia Music Awards and after, she released her first mixtape, “Miss Mulatto,” and a second one, “Latto Let Em Know,” In April 2017. It featured artists such as Silentó, Lil Key, and Crucial.
In 2018, she officially adopted the name “Mulatto” and released a mixtape too. In early 2019, she had her mainstream breakthrough with the single “Bitch from da Souf.”
The song ranked 95 on the Billboard Hot 100 in addition to getting certified Gold by the RIAA. Her second Ep, “Big Latto” dropped in June. Her third EP, “Hit the Latto,” also dropped in December.
Next, she released a hit, “Bitch from da Souf,” featuring fellow rappers Trina and Saweetie. The song was a hit and got her a deal with RCA Records in March 2020.
In April she released a single, “He Say She Say,” and in July she released another hit single, “Muwop,” featuring Gucci Mane.
Mulatto released her debut studio album, Queen of Da Souf,” in August. The album clinched number 44 on the Billboard 200. In December, she released an extended version of the album, including five new songs and featuring Lil Baby in the single, “Sex Lies.”
In 2021, Mulatto officially changed her name to Latto. It was followed by a new single, “The Biggest.” In September, she released her highest-charting song, “Big Energy,” sitting at 42 on the Billboard Hot 100.
Her second studio album, “777” was released on March 25, 2022. It is her latest album which includes her highest-charting song, “Big Energy” which has also been nominated for the 2023 Grammy awards.
Latto has collaborated with over 50 artists so far. Some of her collaborations and features include; Featuring City Girls and Doja Cat, in Chloe x Halle’s “Do It” in 2020.
Also, she featured in G-Eazy single, “Down. She has also collaborated with other big artists like Jacob Latimore, 2 Chainz, Janelle Monáe, and Future.
Awards And Achievements
- Youth Hip Hop/R&B Award at the Georgia Music Awards In 2006.
- MTV’s Global Push Artist of the Month in 2021
- Nominated for the Best New Hip Hop Artist during the BET Hip Hop Awards in 2022
- Two Grammy nominations in 2023.
Investments And Endorsements
Reports say Latto may have invested in real estate. We don’t have any information on that for now. We will update this article whenever we find out about her real estate investments.
Apart from doing music, Latto is putting her good looks, body shape, and fame to good use. She is an ambassador for several top brands like Calvin Klein, Chanel, Shane Justin, Chalice Chanel, Geche, etc.
Personal Life
Latto is neither married nor in any known serious relationship at the moment. She however has dated other stars like Bandit Gang Marco and 21 Savage.
She prefers to keep her love life private. But business? Latto owns a clothing store, Pittstop Clothing located in Jonesboro, Georgia.
She was involved in an unfortunate incident in 2019 when she was mistaken for another woman and was arrested for a theft she never committed.
She was charged to court and spent 2 days in detention before her sister came to clarify this. To air her anger over the incident, she released a track titled “Fuck Rice Street.”
Assets
We don’t have any information on whether Latto owns a house or not but here is a list of her car collection:
- $230,000 worth of Lamborghini Huracan EVO
- Lamborghini Urus ( starting price is $22,000)
- Bentley Bentayga (starting at $166,000)
- Corvette C8 (starting at $65895
- Cadillac Escalade (starting at $81,000)
FAQs
Does Latto have Kids?
Latto doesn’t have any kids at the moment. We don’t know if we are expecting any from her soon but we believe she would love to have one when she decides.
Is Latto Gay?
As far as we know, Latto is straight. There hasn’t been any report or rumors about her sexuality and we believe there is nothing out of the ordinary about it.
She has been in a relationship with some male celebrities in the past and even as we don’t know who her current partner is, we believe it’s a man.
Did Latto Copy Mariah?
If you have listened to Latto’s hit single, “Big Energy”, you may probably think she copied Mariah Carey’s 1995 hit “Fantasy.”
The truth is that she didn’t. Both songs follow the 1981 hit “Genius of Love,” a genre-defying smash made by Chris Frantz and Tina Weymouth
Is Latto the best Female rapper?
Latto is relatively new in rap. Other rappers such as Muni Long, Ashanti, Busta Rhymes, Skies, Da Brat, Big Sean, The Island Boys, DD Osama and Waka Flocka Flame would make the list before her.
However, she won Billboard’s Top Female Rap Artist and the Top New R&B/Hip-Hop Artist of 2022. An achievement that not all female rappers can boast of.
