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Pluto Pillow is a company that is built on the well known fact that sleep should be taken seriously. The company produces pillows that are designed based on a user’s sleeping pattern, schedule, and comfort level.
The company was launched officially in 2018. Its founders appeared in Season 12 of the Shark Tank, a show where aspiring entrepreneurs pitch their business models to a panel of investors so that they can invest in their idea.
Despite the fact that the investors did not buy into the concept behind Pluto Pillow, the company has gone on to grow their client base and make massive sales.
What Is Pluto Pillow’s Net Worth
Pluto Pillow’s net worth is estimated to be $8 Million as of 2023. The company gathered this impressive revenue from the sale of its customized pillows.
In this article, we will not only look at how much this unique company is worth. We’ll also cover other aspects like the founders of Pluto Pillow, if the company is still in business, and how exactly it has amassed its wealth. Read on to learn more.
Pluto Pillow Net Worth Annually
Pluto Pillow has an estimated net worth of $8 Million. The company amassed all this wealth from the sale of customizable pillows.
The company is not all about the sale of pillows, however. It caters to the needs of each of their clients by making pillows specifically for them.
They ask each client a set of questions. Then using the answers given, they make a pillow for them.
Pluto pillows come in both a queen and king size which costs $95 and $115 respectively. The company made $473,000 in sales in 2019, a year after it was founded.
In 2020, it made $490,000. Since then, sales have peaked and the company has been gaining popularity, majorly because of its unique and varied pillow offers.
The company makes an estimated $5 Million annually.
Background Of Pluto Pillow
The Pluto Pillow Company was founded by Susana Saeliu and her friend, Kevin Li. Both Susana Saeliu and Kevin Li are from Los Angeles, California.
Li has kept the details of his personal background private, but Saeliu has been more open about hers. She graduated from the University of Southern California – Marshall School of Business.
After she completed her entrepreneurial studies, she founded Kora Brand, a provider of bamboo bath tissues. The business was successful, but in 2011, she sold it.
After selling Kora Brand, Saeliu established a marketplace called TRADEX, Inc. She worked in her new company as a customer service representative.
This was where the idea to found Pluto Pillow was born.
Quick Facts About Pluto Pillow
|Company Name:||Pluto Pillow|
|Founder:||Susana Saeliu and Kevin Li|
|Headquarters:||2815 Pellissier Pl, Whittier, California, 90601, United States|
|Social Media Accounts|
While working in TRADEX, Saeliu found out that many customers who bought pillows asked for a refund because the pillow they had bought was not the right fit for them. This led her to realize that different people found different pillows comfortable.
She thought of a way to resolve this issue. Once the idea formed in her mind, she contacted Li and they teamed up to establish Pluto Pillow.
The process of establishing Pluto Pillow took a lot of research, and that included their getting help from physical therapists and sleep specialists. Together, they developed a pillow design that can be modified to fit a user’s sleeping pattern, schedule, and comfort level.
They sought out help while developing their product. In the end, they were able to create a pillow that adjusted in height and length with a polyethylene surface.
The pillow was covered by a polyester microfiber with customizable thickness and quality. The pillows were hand-crafted and specifically tailored to the needs of the user.
Pluto Pillow’s Rise To Fame
The Pluto Pillow currently comes in 35 different variations, with ranges from super soft to ultra firm. The company has had various press features.
Their first successful press feature was in Business Insider, and it led to hundreds of visits to their website. Pluto Pillow has gone on to receive press attention in publications like Fast Company, Men’s Health, Mashable, The Wall Street Journal, Essence, Cosmopolitan, and Refinery29.
Pluto Pillow was featured in a Valentine’s Day gift idea segment on The Today show in February 2022. This event further increased their popularity and led to a couple thousand pillow sales on their website.
Susana Saeliu and Kevin Li from #CityOfIndustry are pitching @PlutoPillow to the Sharks! Watch @ABCSharkTank at 8pm on @ABC7. #SharkTank pic.twitter.com/iT6l02hgjz
— ABC7 Eyewitness News (@ABC7) May 14, 2021
The company was featured on Season 12 of Shark Tank. At the time, the founders were seeking a $400,000 investment for a 5% stake in the company.
However, the entrepreneurs were not convinced about the business and four of them backed out. One last investor who was a member of the panel proposed $400,000 for 20% equity.
Saeliu and Li refused the offer, and went home without a deal. Despite this, the company’s appearance on Shark Tank has impacted their business by giving them publicity.
Pluto Pillow has been able to capture the attention of a large audience across online websites, print magazines, and television segments. Using press appearances, they have been able to sell their brand idea and cultivate legitimacy for their business.
They also give their customers the opportunity to try their pillows for 110 nights and provided a full refund for unsatisfied sleepers. That way, they have made themselves a trustworthy and recommended brand.
FAQs About Pluto Pillow
How much has Pluto Pillow made?
In 2018, the company made $197,000 in sales, and $473,000 in 2019. By June 2020, the company made $490,000.
Who is the owner of Pluto Pillow?
Susana Saeliu first got the idea of making customized pillows. She teamed up with co-founder, Kevin Li, and in 2018, they launched Pluto Pillow.
What Material is Pluto Pillow Made Of?
Every Pluto pillow is constructed with a hybrid design that blends a foam inner core with an outer plush layer. All the foams are CertiPUR-US certified, which means that they’re made without a laundry list of chemicals and other problematic materials.
Where is Pluto Pillow Company Now?
Pluto Pillow is currently based in California. However, they ship their products to the contiguous 48 states in the US.
How Long Does it Take to Deliver a Pluto Pillow?
It generally takes a week to receive a Pluto pillow after placing an order. Upon receiving the pillow, users have a 100 night trial period.
Pluto Pillow is a unique business with a unique offer. Despite the fact that their products are expensive, it is highly rated on Amazon with nearly 1,500 five-star reviews.
This indicates that not only is their product one that works, it has gained popularity in the hearts of customers. The company’s net worth is sure to increase with time, thanks to the founders’ hard work and ingenuity.